Tony Ellis Martinez Brief No. 01
Five Parts / One Page
A Director's Brief for People Who Don't Code

The Five-Part
Formula

Every prompt I wrote that actually worked had all five, no matter which AI I was using.

Prompting is really just directing.
You set the scene, and the model does the work.

True in Every Model

The Five Parts

Read Top to Bottom
I.
Part One

Role

Tell it who it is. You wouldn't hand a script to an actor without telling them the part, so give the model a role before you ask it for anything.

Example Direction

"You're a senior software architect helping someone who doesn't code build an internal tool."

II.
Part Two

Context

Tell it the situation. The more it knows about your business and what you're trying to do, the less generic the answer comes back.

Example Direction

"I run a wedding photo and video company. Fifteen people on my team. We shoot 45 to 60 weddings a year. Right now everything lives in HoneyBook and a stack of Google Sheets."

III.
Part Three

Task

Tell it exactly what you want. Skip the vague "help me with my business" and give it one specific outcome to aim at. The clearer your ask, the better what comes back.

Example Direction

"Help me design the database for an internal portal where my team can see every wedding."

IV.
Part Four

Format

Tell it how you want the answer laid out, whether that's bullet points, a step by step walkthrough, or a clean table. Decide the shape up front or the model will pick one for you.

Example Direction

"Walk me through it step by step without writing any code. Show me all of the structure first."

V.
Part Five (the most important)

Constraints

Tell it the rules: what to avoid and what you don't want it to do. This is the part most people skip, and it's what turns a generic answer into one that actually sounds like you.

Example Direction

"I'm not a programmer. Don't use jargon without explaining it. Don't build any screens until the foundation is right."

Forget technical.
Just get specific.

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